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DPL Performance Intelligence

Meet your intelligence team.

Behind every great performance is a team that knows what to measure, what it means and what to do next. DPL brings together sports performance, data, technology and strategic partners around the decisions that matter most.

Your Challenge. Our Team. One Shared Mission.

You're not adding another vendor. You're adding an intelligence team.

DPL Leadership Team

Vision. Experience. Execution.

DPL brings together an operating leadership team with complementary experience across sports, healthcare intelligence, technology, analytics, program architecture, growth, business development and client strategy. Different disciplines, working as one team around client success.

John F. Robinson
DPL

John F. Robinson

Founder & CEO
  • 15+ years building youth sports programs and developing athletes
  • 25+ years across technology, AI, data and analytics
  • 15+ years driving healthcare intelligence and technology innovation
  • Connects strategy, movement intelligence and organizational decision-making
Doug Fidellow
DPL

Doug Fidellow

Founder & President
  • 15+ years building programs and developing athletes
  • 20+ years innovating health and wellness intelligence platforms
  • 25+ years translating data and technology into meaningful intelligence
  • 25+ years delivering client-facing value and strategic relationships
Leadership Team

Doug Plocki

Program Architect — Risk & Analytics Advisor
Penn State University — B.S. Administration of Justice
George Mason University — Antonin Scalia Law School

With 20+ years of legal and senior executive experience, Doug brings a risk, analytics and program-design perspective to the DPL team. He helps architect client programs, participates in strategic sales conversations to translate client needs into credible solutions, and oversees program success from design through execution and outcomes.

Leadership Team

Nick Carone

Growth Strategy & Economic Analysis
Harvard University — B.A. Economics

Nick is an entrepreneur and strategic leader with deep expertise in applying economic and risk-based analysis to the design, evaluation and scaling of growth programs. He works alongside the DPL team on growth strategy, opportunity evaluation and client-facing business decisions — helping balance execution, economics and long-term value as programs expand.

Leadership Team

Joe Elsmore

Senior Business Developer
30 Years — Nike Soccer
Former Senior Director, North America Soccer Sports Marketing

Joe brings three decades of sports marketing, partnership development and relationship leadership from Nike Soccer. He helped build Nike Soccer's North American presence and asset portfolio while developing long-term relationships across professional, collegiate and elite youth soccer. At DPL, Joe brings that network, partnership mindset and experience navigating complex negotiations to business development, strategic relationships and client growth.

Client Engagement Team

Hands-on support. Better data.

Thomas and John work directly with clients to make the DPL technology easy to use in the real world. They support onboarding, help teams understand the assessment process and make sure movement data is being captured consistently and correctly.

Thomas Roselli
DPL

Thomas Roselli

Client Engagement & Performance Technology
  • Hands-on client onboarding and technology support
  • Helps coaches, staff and participants understand the assessment process
  • Supports consistent, high-quality movement data capture
  • Brings fitness training and sports-technology experience to client engagements
John Robinson
DPL

John Robinson

Client Engagement & Performance Technology
  • Works directly with clients during technology rollout and ongoing use
  • Helps users understand how to perform and capture assessments correctly
  • Supports data quality, participation and day-to-day program execution
  • Brings hands-on sports-technology and athlete-program experience to the field
Strategic Technology Partner

One team. A much larger technology capability.

DPL's strategic partnership with PHITAI extends our intelligence team with connected-data, integration and conversational-AI capabilities. Together, we can connect movement intelligence with the systems organizations already use and make that broader picture easier to understand and act on.

PHITAI LeadershipTechnology leadership behind the connected intelligence ecosystem.
PHITAI Leadership

Strategic Leadership

Leadership supporting the partnership, client opportunities and expansion of connected intelligence across DPL engagements.

Connected Data

Integration Leadership

Architecture and integration expertise connecting movement intelligence with the broader information environment used by each organization.

AI + Intelligence

Product Leadership

Product and AI leadership supporting conversational access, connected context and scalable intelligence experiences.

DPL Advisory Network

Expertise that extends beyond the lab.

DPL works with specialists across complementary performance disciplines to broaden the perspective available to athletes, coaches and organizations.

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Sports Medicine

Clinical expertise

✚

Chiropractic

Movement & recovery

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Sports Science

Applied research

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Specialized Performance

Subject-matter expertise

Credentials Behind The Data

Experience. Expertise. Perspective.

The strength of the DPL model is not one discipline. It is the ability to bring multiple forms of expertise around the same performance question.

30+Years of Experience
2K+Athletes Served
8+Disciplines Represented
15+Certifications & Advanced Training

The technology collects the data.

The team makes it mean something.

Better data does not automatically create better decisions. The difference is knowing what to measure, understanding what it means, knowing what matters now and translating that intelligence into action.

DPL Leadership + Client Engagement + PHITAI Technology Leadership + Strategic Advisors

Your Intelligence Team

Your challenge. Our team. One shared mission.

Bring the right people, technology and intelligence around the performance questions that matter to your organization.