PRIVACY POLICY

1. Scope of This Policy

This Privacy Policy applies to information collected through the Diamond Performance Lab website (the “Site”) and website-based interactions with Diamond Performance Lab (“DPL,” “we,” “us,” or “our”).

Separate DPL programs, pilots, assessments, technology platforms, integrations, or services may involve additional privacy notices, agreements, consents, or contractual requirements. Where a separate notice or agreement applies to a specific service, that document may supplement this Policy.

2. Information We Collect

The information we collect depends on how you interact with us. It may include:

• Contact information, such as your name, email address, telephone number, organization and role.
• Inquiry information, including information you provide when requesting information, contacting our team, scheduling a conversation, or asking about a program or pilot.
• Communications you send to us and information related to our responses.
• Technical information, such as browser type, device type, operating system, IP address, referring pages and basic website activity, where collected by our website or service providers.
• Cookie and analytics information, where applicable and subject to your available choices.

We may also receive information from business partners, referral sources, publicly available sources, or service providers when permitted by law.

3. How We Use Information

We may use information to:

• respond to inquiries and communicate with you;
• schedule meetings and discuss potential DPL programs, pilots, or services;
• operate, maintain, secure and improve the Site;
• understand how visitors use our Site and which information is useful;
• manage business relationships and provide requested services;
• send communications you have requested or that are otherwise permitted by law;
• protect DPL, our users, our systems and others from fraud, misuse or security threats; and
• comply with applicable legal obligations and enforce our agreements.

4. Website Forms and Communications

When you submit a contact, inquiry, registration, scheduling, newsletter, or similar form, we use the information you provide to process the request and communicate with you.

You may ask us to stop non-essential marketing communications by using an unsubscribe mechanism when provided or by contacting us.

5. Cookies and Website Analytics

Like many websites, the Site may use cookies and similar technologies that help the Site function, remember preferences, understand website traffic, measure performance, or support embedded third-party functionality.

Our website hosting, analytics, security, form, scheduling, video, social media, or other technology providers may also process technical information when their services are used on the Site.

Your browser may allow you to block or delete cookies. Some Site functionality may not work as intended if certain cookies are disabled. Where required by applicable law, we will provide additional cookie choices or consent mechanisms.

6. How We Share Information

We do not sell personal information in the ordinary meaning of selling information for money.

We may disclose information to:

• vendors and service providers that help us host, secure, operate, analyze or support the Site and our communications;
• technology or strategic partners when necessary to respond to a request, evaluate an engagement, or provide a service and when appropriate safeguards or agreements apply;
• professional advisers, such as attorneys, accountants, insurers or consultants;
• government authorities or other parties when disclosure is required by law or reasonably necessary to protect legal rights, safety or security; and
• a successor or involved party in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction, subject to applicable law.

7. Movement, Health and Human Performance Data

DPL's work may involve movement, physical performance, wellness, or other human performance information in connection with specific programs or services. This website Privacy Policy does not by itself define the data practices for every such engagement.

When DPL processes participant, movement, health-related, student, resident, athlete, or other program data for a customer or partner, the applicable contract, consent, program documentation, privacy notice, and legal requirements may establish additional rules regarding collection, access, use, sharing, retention and security.

DPL's movement and performance information is intended to support human performance understanding and decision-making and is not, by itself, a medical diagnosis.

8. Data Security

We use reasonable administrative, technical and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration or disclosure.

No website, transmission method, network, or storage system can be guaranteed to be completely secure. You should use appropriate care when deciding what information to transmit electronically.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business records, to satisfy contractual requirements, to resolve disputes, and to meet legal, security or compliance obligations.

Retention periods may vary depending on the type of information, the relationship involved and applicable requirements.

10. Your Choices and Privacy Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, which can include rights to request access, correction, deletion, or information about certain processing activities.

You may contact us using the information below to make a privacy request. We may need to verify your identity before fulfilling certain requests, and some information may be exempt from a request where permitted or required by law.

You may also control certain cookies through your browser or any cookie preference tools made available on the Site.

11. Children and Student Information

The general DPL website is intended primarily for organizations, professionals and adults and is not designed to solicit personal information directly from children through general website forms.

DPL programs may support schools, youth sports organizations, families, or other environments involving minors. Any collection or processing of information about minors in those programs should be governed by the applicable program structure, customer or school relationship, authorization or consent process, contractual requirements, and applicable law.

Parents, guardians, schools, or organizations with questions about information relating to a minor may contact us using the information below.

12. Third-Party Websites and Services

The Site may contain links to or integrations with third-party websites and services, including scheduling, social media, technology, analytics, or other providers. Those third parties maintain their own privacy practices, and this Policy does not govern their independent handling of information.

We encourage you to review the privacy policies of third-party services you choose to use.

13. Changes to This Privacy Policy

We may update this Privacy Policy as our Site, services, technology, or legal obligations evolve. When we make changes, we will update the “Last updated” date shown above. Material changes may be communicated through additional means when appropriate or required by law.

14. Contact Us

Questions, concerns, or privacy requests may be directed to Diamond Performance Lab at info@diamond-pl.com or through our Contact page.

For questions about the terms governing use of this website, please review our Terms of Use.